Media localization is essential for making content accessible, relatable, and enjoyable for diverse audiences around the world. We specialize in tailoring a wide range of media, from captivating animated films to insightful documentaries, and highly engaging TV series. Our secret? We have developed our own efficient quality management system within our Quality Control department, ensuring we meet tight deadlines without sacrificing the high quality of the audio and visual experience. Our mission goes beyond localization; we open doors for your content to global storytelling.
Dubbing
Dubbing in media localization refers to the process of replacing the original spoken language of video or audio content with a translated version, while ensuring lip synchronization and cultural appropriateness. This involves recording new voices that match the lip movements of the characters, preserving the visual integrity of the content. Dubbing allows viewers to understand the dialogue in their native language, making the media more accessible and relatable to a broader audience.
There are two main types of dubbing: TV dubbing and theatrical dubbing. TV dubbing is optimized for television broadcasts, focusing on efficiency and often adapting the dialogue to fit shorter time slots. Theatrical dubbing, on the other hand, is tailored for movies screened in theaters, allowing for a more precise lip-sync match, with greater emphasis on capturing the nuances of original performances.
Redubbing
Redubbing is a specially engineered technology that enables the creation of a product comparable in quality to traditional dubbing, even on a restricted budget. In redubbing, fully adapted dialogues entirely replace original speech, though precise lip-sync isn't necessary. Redubbing involves reduced mixing demands and fewer voice talents compared to standard dubbing. Nevertheless, particularly for animated content, this technology yields impressive outcomes at a reasonable cost.
Recasting
Recasting is a distinctive technology akin to upgraded voice-over. With recasting, the lengths of adapted and original lines align, while still allowing for a degree of acceptable divergence within any given phrase. Additional benefits encompass heightened emotive performances, a broader pool of voice talents engaged, and comprehensive coverage of pivotal background dialogues and reactions alongside all lines. Recasting culminates in superior outcomes that are efficiently delivered and achieved in a cost-effective manner, within a concise timeframe.
Voice-over
A method used in localization where new lines are spoken over original ones, with a gap of less than 1 second between them. This technique enables us to work on a lot of content quickly.
Subtitling
Subtitling is the fastest and cheapest method of localizing media content, as it only involves working with the text. Translators’ task is to convey the exact meaning of the original lines while keeping them as short as possible. Shorter lines and other aspects of subtitle design are intended to make it easier for the viewers to follow the content and the subtitles at the same time.
Audio description (AD)
The process of adding verbal descriptions to the visual elements of a video or movie, making it accessible to people with visual impairments. Such descriptions provide detailed information about actions, settings, expressions, and other visual features necessary to understand content. The inclusion of audio description makes media content more inclusive, and allows visually impaired viewers to engage with and understand the narrative, enhancing the overall viewing experience.
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